PRODUCT SELECTION
Before selecting products to present at an event or trade show, it's crucial to fully understand the needs and objectives of the event itself. It's also important to analyze the available space and carefully plan the layout of the elements, considering the stand's position within the exhibition area, visitor pathways, and visibility from various angles. To capture attention, when space allows, it would be beneficial to use large-scale forms such as gazebos, inflatable AIR+ gazebos, totems, and flags.
Each exhibition stand should be characterized by a clear concept and theme that reflect the brand's identity and the message you want to communicate. It's essential to select products that offer ample customization options, allowing for complete adaptation of colors, graphics, and decorations to the chosen concept. Graphic elements such as logos, corporate colors, and slogans should be included to reinforce the brand. Additionally, strategically using clear and concise messaging can effectively communicate product benefits and key marketing messages. This will help create a memorable experience for visitors, maintaining consistency and visual impact.